market

Marketing

What is a Value Proposition and How it Helps Increase Revenue

Marketing experts often throw the term, value proposition around in conferences and workshops, and many of these marketers are unaware that they have an entire roomful of people wondering just what is a value proposition anyway. The Answer to the Question What is a Value Proposition The value proposition is a term that's used, to sum up, a product/service that…read more
Marketing

Taking Care of Your Brand Value

As a business owner, it is important to be prepared to monetize every component of your business. Brand value has a significant importance in the market value of a company. For many companies, brand related assets have a direct impact on sales. Even some of the brand's worth thousands or millions of dollars, these are rarely noticed as a distinctive intangible asset…read more