Why Emotions Matter In Marketing? Why Is It Considered As Top Of Priority?

By |2019-12-14T20:20:21+02:00December 14th, 2019|Categories: Marketing|Tags: , , |

For decades, marketers have been encouraged to use spurious tactics to get people to buy more stuff. Once a brand starts focusing on guilt, anxiety or fear to sell its products, the potential impact on consumers - particularly those already in fragile mental states - simply isn’t worth it. Such tactics turn us from marketers [...]