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In this increasingly competitive world of e-commerce, there are numerous challenges which companies face, and they adjust their marketing strategy to thrive in the demanding market. Stimulated by the consumer’s accessibility to smartphones and the internet, the e-commerce market is growing in leaps and bounds, making it crucial for every player in this industry to take maximum advantage of consumerism and generate the ROI when the sun shines.

So how are your competitors’ overcoming this situation? What are their strategies?

You must learn from your competitors but must not copy them if you are planning to rule the market. For this, competitor analysis is the primary step of having a quick look at your competitor’s working strategies, which you can outnumber with your creativity and devise a better plan than them.

To start with, you must first determine who are your current competitors and prospective competitors online. During this phase, you must be aware that in the e-commerce industry, competition is based online, and it is different from the traditional competition.


SEMrush, a proficient tool, helps you analyze both your existing organic competitors and potential competitors. SEMrush also helps to gather the data, which can be deployed to devise a continuous marketing strategy. This article portrays the art of working with SEMrush’s competitor analysis tools.

➣ Find Out Your Organic Competitors With The Help Of Organic Competitors’ Research Report

As a first step, fix your organic competitors. The following are the steps to get started.

○ Sign in to the SEMrush dashboard

○ Key in your domain name into the search bar

○ Then choose the option ‘competitors’ to view the sights that rank for similar organic keywords, as your domain.

○ Once you get the results displayed, you can scroll to view the complete list of your competitor domain.

○ Then filter the report with the volume of the similar keywords shared with the listed domain.

➣ Track Your Competitor’s Search Ranks With The Help Of Position Tracking Tool

This tool helps you keep an eye on your competitor’s site’s daily rankings for a set of targeted keywords. The Position Tracking Tool also helps to compare the rankings with your competitors for your website based on geo locations, and device types. You can monitor up to 20 competitors in the tool. Here’s how you can configure the tool –

○ Click the ‘Set up’ tab on the dashboard, under the header ‘Position Tracking.’

○ You will find your domain listed by default, click on the drop-down menu in the settings and go for ‘Tracking root domain.’ This will help you get the potential data.

➣ Measure Your Domain’s Keyword Group With Your Competitors Using ‘Keyword Gap Tool’

You can add up to 5 competitor domains in the Keyword Gap tool and get a comparison between the different types of keywords used in paid and organic. Here’s the way to get started-

○ Choose ‘Gap Analysis’ on the dashboard

○ Next, choose the ‘Keyword Gap’ option

○ Key in the domains that you wish to compare

○ Then, select the keyword types that you would like to compare — if you are looking to compare paid, organic, or PLA.

○ Next choose the type of intersection, simply by clicking on the Venn diagrams, next to the domain. The type of intersection you choose will suggest the type of keywords that would be displayed to you.

○ Finally, click on the ‘GO’ button to view the results.

➣ Make Use of the Backlink Gap Tool and Explore New Link Building Opportunities

Link Building is an integral part of SEO, and building the right backlink of high quality is essential to rank high in the SERPs. Luckily, SEMrush’s Backlink Gap Tool has made it easier to overcome the challenge of building high-quality links. Here is how you can tap the link building opportunity –

○ Choose ‘Gap Analysis’ on the dashboard

○ Select ‘Backlink Gap’ from the list

○ Essential in up to 5 competitor domains that you are looking to compare

○ After you enter the competitor domain, select the green button. Now SEMrush will gather the data for you.

The displayed results will be represented in the graphical and tabular format, with a comparison carried out between the domains. This graph will help you get a clear cut view of your competitor’s link building capacity.

➣ Compare Up To 200 Domains Using The Bulk Backlink Analysis Tool

With the help of SEMrush’s ‘Bulk Backlink Analysis Tool,’ you can measure your ranking position amongst multiple competitors while comparing your backlink profile with the competitors. The following are the steps, to begin with, the Bulk Backlink Analysis Tool –

○ Choose ‘Gap Analysis’ on the dashboard

○ Click on ‘Bulk Backlink Analysis’ from the menu

○ Key in up to 200 domains, into the space at the start of the report

○ SEMrush will exhibit the results with the referring domains attached to each URL, the number of backlinks, Do-Follow and no follows links, Images, text and frame links and Educational, governmental, .com, .net, .org links

➣ Find out Your Competitor’s Social Media Activities with the Social Media Tracker Tool

SEMrush’s Social Media Tracker tool allows you to get a glimpse of the overall performance of the social media profiles of your competitor. With this tool, you can assess the engagement of the audience, the audience, the activities that are being done to boost the profile performance. Carry out the following steps to make use of the Social Media Tracker tool.

○ Go to ‘All Tools’ section on the dashboard

○ Click on the Social Media Toolkit

○ Choose the Social Media Tracker

○ Now connect the social accounts that you wish to compare

○ Essential in your competitors’ domains, you can enter up to 20 domains

○ Hit on the ‘Start Social Media Tracker’ button, SEMrush will generate the results and present for your view.

This data will help you to understand the platforms where your competitor is gaining maximum traffic and the activities he does to get higher audience engagements. You can also view your competitor’s post along with the volume of engagements. Now, if you are looking to compare your social presence with that of your competitor, scroll down and choose the option ‘Comparison with Competitors.’

Hopefully, this article has made it easier for you to get a precise analysis of your competitors. Do try your hands on SEMrush and gain success over your competitors. How SEMrush Will Improve Your Website Performance – YouTube