Businesses that have developed a buyer persona have created a fictitious version of what they consider the perfect customer. They use this character to help understand the main traits members of the business's target market share and how to attract their attention and encourage them to go on a buying spree when they find the [...]
Advocacy marketing is a very direct and pointed form of marketing that businesses use to help promote their feelings on a particular matter. More often than not, this form of marketing involves a political issue that has a direct impact on the business. It's normal for this type of marketing to be funded by a [...]
Individuals who have taken the time to create a personal brand are the ones who generally have no difficulty connecting with future employers or clients. They're the individuals who never seem to worry about whether or not they'll have a job in six months or a year. Their skills are always in demand. Since they [...]
The key to having an effective marketing program that not only promotes a product/service but also helps establish a recognizable brand is having an integrated marketing strategy. Every single promotional statement should, in some way, connect to all previously released marketing material and what will be released in the future. Using an integrated marketing strategy [...]
Reaching a point where business is generating word of mouth marketing is the brass ring all businesses strive for. Not only is the word of mouth marketing the most affordable type of marketing, but it's also what the average consumer trusts the most. Generating this form of marketing takes time, patience, and a solid plan. [...]
Lead Tracking is a process for sustaining and sharing vital information about possible sales prospects. At some point in most company’s sales cycle, they completely lose track of over 40% leads, which is unfortunate. This clearly shows that most businesses face hurdles in tracking their leads successfully. Although spotting a lead is difficult, but in [...]
Infusionsoft is created to help small businesses with their marketing and sales by fusing everything - e-commerce, CRM, managing and organizing contacts, marketing automation into a single platform. The company's been around since 2004 with hundreds of employees and thousands of clients already investing and integrating this software to step up to the next level [...]
When was the last time you checked the web traffic status? If your reply is never then it is time you started analyzing your website to understand visitor activity and behavior. Web analytics is a way of accumulating and measuring your site to optimize the marketing process and boost ROI. It is the study of [...]
