IT Security

Email Security Tips that Will Keep Business, and Their Contacts, Safe

Few people think about whether or not their email is secure. They simply send one email after another, sometimes filled with personal information and never dream the information could be hacked by someone with dishonorable intentions. Business owners often do the exact same thing. The amount of information business owners can get from a single unsecured email account is alarming,…read more
Technology

Changes in How Mobile Websites are Ranked Coming April 21st!

Businesses that have not yet developed a mobile website are at a serious disadvantage. A large portion o the population, approximately 45%, no longer use computers, preferring to use tablets and smartphones instead. Is a Mobile Website Necessary Business owners already have a lot on their plates, so it's natural for them to wonder whether or not they should take…read more
IT Security

3 Great Sources for Help with 2 Factor Authentication

The term 2-factor authentication refers to a type of security where users must provide two separate means of confirming their identity. Traditionally the two forms include a physical identification card as well as a memorized security code. It's a form of security that's becoming increasingly common in daily life. It's also a very important factor in providing customers with a…read more
Marketing

Aspects of a Successful Digital Business Strategy

These days businesses can't afford to ignore how the average consumer turns to the internet whenever they need information about a product, service, or business. Both large and small businesses will benefit from a well thought out digital business strategy. What many business owners don't understand that a successful digital strategy requires more than a website. The need to approach…read more
Marketing

6 Sources That Provide Valuable Assistance with Influence Marketing

One of the terms that gets bandied about during conversations about how to increase sales and brand recognition is influence marketing. The trick to successful influence marketing is working closely with a person or company who inspires trust in your customers. Businesses who enlist the help of popular celebrities for promotional purposes are creating a perfect example of influence marketing.…read more
Marketing

What is a Value Proposition and How it Helps Increase Revenue

Marketing experts often throw the term, value proposition around in conferences and workshops, and many of these marketers are unaware that they have an entire roomful of people wondering just what is a value proposition anyway. The Answer to the Question What is a Value Proposition The value proposition is a term that's used, to sum up, a product/service that…read more
Marketing

3 Things to Keep in Mind When Creating a Omni-Channel Marketing Strategy

Omni-Channel marketing strategy is a form of marketing that allows professionals to make it possible for their customers to take advantage of numerous shopping choices. Common choices include; Mobile apps Brick and mortar establishments Catalogs Websites The problem that many business owners encounter when they learn about Omni-Channel marketing is the definition sounds much simpler than it really is. Too…read more