So far in 2018, we have seen a continued uptake of video contents, augmented reality and influencer marketing. 2018 has been a year of building and improving the 2017 social media trends. But now, that one-third of 2018 is way over, and you may find yourself wondering what does 2019 have in store for us.
Let us discuss more on the ever-changing digital marketing landscape that may look in just a few months.
Internet will catch Up to Television!
According to research, 78 percent of people watch videos online. And video traffic will make up to 82 percent of all consumer internet traffic by 2021. According to a stud,y 4.021 billion people are using the internet in 2018.
Because of this, we could say that companies should focus on web video, social media and web ads in the New Year to withstand the digital marketing trends.
Chatbots will become a Normal Thing!
It is expected that chatbots will continue growing in 2019 and they will likely become more regular in the eyes of consumers. In other words, we will see them become more widespread. 21% or one-fifth of the total population see a chatbot as the easiest way to contact a company.
Businesses to stay ahead of the curve must develop chatbot for their plans. They are relatively easy to develop and may make the difference between losing a customer and closing a quick sale to a service with an easy-to-use chatbot.
There are more than 5.1 billion mobile phone users in 2018. And this shows the importance of mobile advertising. With so many people around who use mobile phones rather than a desktop, the importance of mobile marketing is quite evident. And this is why it is a fact that you should focus on mobile marketing to make your brand shine in 2019.
Yes adopting these simple digital marketing trends will keep you well ahead of your competition in the coming years! Future-proof your business with the digital trends that will dominate in 2019 and stay ahead of the game!