Individuals who have taken the time to create a personal brand are the ones who generally have no difficulty connecting with future employers or clients. They’re the individuals who never seem to worry about whether or not they’ll have a job in six months or a year. Their skills are always in demand. Since they took the time and designed a personal brand, everyone always knows exactly who they are, what industry they work for, and what special skills they bring to the table.
Social Media Matters
These days, employers don’t just look at an applicant’s resume, they also use the internet and scan social media sites. Based on the posts, pictures, and overall level of professionalism employers see, they will determine whether or not a particular person will be a good match for their business.
Social media sites anyone who is interested in creating a personal brand should join include;
Simply having an account won’t be enough. It’s important that the account be updated frequently and that the account holder is active in industry specific groups.
When creating a personal brand, it’s important to make vital you make sure everything matches. The logo that appears on your website, should be the same one you have on your business cards. The same is true for your Facebook header and Twitter profile picture. The colors used for the logo should be colors that are generally accepted in the industry. For example, an individual seeking employment in the cosmetology field might select pastels, a landscaper should probably stick to earth tones, and someone the field of finance will have the best luck with somber colors like grays, maroons, and darker shades of blue and green.
Smart People Surround Themselves with Powerful Friends
The type of people an individual has established a relationship with plays a huge role when creating a personal brand. Being connected with industry leaders tell future employers/clients that the individual knows a great deal about the industry and knows how to do things correctly.
Some of the best way to connect with industry leaders includes;
- Guest blogging
- Co-lecturing at trade shows
- Moderating Facebook groups
- Attending conferences
Individuals who are serious about creating a personal brand know that they can’t do it on their own, and they’re willing to give credit where credit is do. They publicly acknowledge anyone who assists them. This indicates that the individual works well with others.
The most important thing to remember when creating a personal brand is that it’s an ongoing process.