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A Well Established Buyer Persona Minimizes Advertising While Increasing Revenue
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A Well Established Buyer Persona Minimizes Advertising While Increasing Revenue

Businesses that have developed a buyer persona have created a fictitious version of what they consider the perfect customer. They use this character to help understand the main traits members of the business's target market share and how to attract their attention and encourage them to go on a buying spree when they find the business's internet based business. There…read more
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Making The Most of Off Page SEO

One of the ways that search engines determine the validity of a website is by tracking which sites link to it. The higher the relevancy and clout of the sites that drive traffic to your website, the more they raise your search engine ranking. No matter how streamlined, keyword-rich and user-friendly your website is, if people within your field are…read more
Tips for Building Your Local Search Results
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Tips for Building Your Local Search Results

It is becoming increasingly popular to support local businesses rather than large corporations, especially with people who crave the intimacy and customer support that small businesses provide. Most small businesses, even ones meant to be multi-regional or national, will find that a significant portion of their customers comes from their own front yard. Here are some tips for local search…read more
Why is Content Marketing the Future of Effective Marketing
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Why is Content Marketing the Future of Effective Marketing?

The exorbitant amount of content introduced over the internet every minute. With such huge content, it is easy to say that “Every person over the internet is a content marketer and every single organization is now a publisher”; though it sounds right it is absolutely wrong! The internet is awash with both types of contents – fantastic and weak. Content…read more