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By |2019-02-17T17:34:11+02:00July 8th, 2015|Categories: Marketing|Tags: , , |

Most people think that it does not matter what the Internet has to say about their brand as it would have no impact on the company’s bottom line. Actually, it is just quite the opposite. For a small business, especially, online reputation management may be the key for their brand’s success. Would the small business [...]

Social Media Marketing – An Affair with SEO Services

By |2019-02-17T17:31:40+02:00June 22nd, 2015|Categories: Marketing|Tags: , , |

Exactly like your dinner is incomplete without desserts at the end; your feast of fruitful online marketing is curtailed until you utilize the engaging benefits of social media.What you know about social media: So far, you might have just seen social media as a place to connect with millions of “people” (known or unknown) to share [...]

Over Optimization: A Suspicious Talent

By |2019-02-17T02:44:50+02:00June 13th, 2015|Categories: Marketing|Tags: , , |

 “Everything is fair in love and war” But, unfortunately, the fight for top positions in search engines is neither a form of “love” nor it is outlined as “war”. When it comes to SEO services, there are well-defined ways to promote a site. Over optimizing of your site to become cherries on the cake may [...]

Aspects of a Successful Digital Business Strategy

By |2019-02-17T02:40:01+02:00February 5th, 2015|Categories: Marketing|Tags: , , |

These days businesses can't afford to ignore how the average consumer turns to the internet whenever they need information about a product, service, or business. Both large and small businesses will benefit from a well thought out digital business strategy. What many business owners don't understand that a successful digital strategy requires more than a [...]

6 Sources That Provide Valuable Assistance with Influence Marketing

By |2019-02-17T02:49:03+02:00January 17th, 2015|Categories: Marketing|Tags: , , |

One of the terms that gets bandied about during conversations about how to increase sales and brand recognition is influence marketing. The trick to successful influence marketing is working closely with a person or company who inspires trust in your customers. Businesses who enlist the help of popular celebrities for promotional purposes are creating a [...]

Making the most of your FB page for your brand and business

By |2019-02-17T02:39:34+02:00January 9th, 2015|Categories: Marketing|Tags: , , |

With 97% of the top 100 brands having a Facebook page for their business, merely having one has long stopped being a must. The everlasting question is how to effectively build and retain the customers and become a healthy functioning part of that huge social media pie. Reaching your customers is one thing but after [...]

What is a Value Proposition and How it Helps Increase Revenue

By |2019-02-17T02:47:05+02:00December 18th, 2014|Categories: Marketing|Tags: , , |

Marketing experts often throw the term, value proposition around in conferences and workshops, and many of these marketers are unaware that they have an entire roomful of people wondering just what is a value proposition anyway. The Answer to the Question What is a Value Proposition The value proposition is a term that's used, to [...]

3 Things to Keep in Mind When Creating a Omni-Channel Marketing Strategy

By |2019-02-17T02:29:52+02:00November 25th, 2014|Categories: Marketing|Tags: , , |

An omnichannel marketing strategy is a form of marketing that allows professionals to make it possible for their customers to take advantage of numerous shopping choices. Common choices include; Mobile apps; Brick and mortar establishments; Catalogs; Websites. The problem that many business owners encounter when they learn about Omni-Channel marketing is the definition sounds much [...]