What’s the one thing that’s in common among people of interest? A brand image of themselves! They have qualities that are solely unique to their own persona.
A good example of this would be Arnold Schwarzenegger; he is always identified and associated with his body. A search for Arnold’s name comes up with his muscular physique is what immediately comes to mind and not Arnold as a person. People associated with their personal appearance, work, or sometimes their character traits which are exclusive to that person. It’s a solid foundation for effective personal branding.
For me, life is continuously being hungry. The meaning of life is not simply to exist, to survive, but to move ahead, to go up, to achieve, to conquer. Arnold Schwarzenegger
Why trust me?
Branding by backing it up with solid substantiation is what aids in appeal. Whether it’s their achievements, contributions to a particular field; the trust results in acceptance and appreciation.
When someone has a high level of energy, it tends to translate to others. Direct public interaction can also have a positive effect.
👫 Connecting with the people
An individual looking at branding himself must have a way of connecting with the public or they risk alienating their image.
💻 Technology to the rescue, but only as a tool
It’s not the weapon but the hand that wields it! The social media, television is an effective source for making your presence felt, but technology can only help till there. Promoting yourself to the public and convincing them of your ability to do things would be the winning scenario for personal branding.