Business owners can’t afford to ignore any avenue of marketing if they want to stay ahead of the competition. Taking advantage of employee advocacy is one method to maximize the businesses reach without putting a stain on the marketing budget.
What is Employee Advocacy
Business has found that in this new world of internet social marketing has done an excellent job of helping the business increase exposure and revenue.
How It Assists with Helps Marketing
Businesses who have added employee advocacy to their marketing program have been stunned by the results.
Members of the target market are generally very responsive to whatever comments employees make. The average person believes that employees know the business inside out and provides an accurate
The Trick to Using Employee Advocacy for Marketing Purposes
In order to work, employees must willingly participate. Employees should demonstrate a willingness to use their social media accounts to promote the company and to create a unified message about the business.
Business owners should set up a training program for employees who will be participating in the program. The training should address the importance of being proactive, friendly, and engaging when promoting the business. It’s important that employees understand that they will benefit just as much as their employers. When employees understand the promotion and how they will benefit from the results, they will be enthusiastic about the employee advocacy program.
It’s likely that 90% of a business’s employees have at least one social media account. Business owners and employees alike will benefit when these accounts get used to help promote the business, both as an excellent workplace and a company that produces outstanding products. The positive marketing potential is huge. The entire
becomes the marketing department, and creates organic marketing material.
The first thing businesses need to do when creating a marketing program that makes the best use of their employees is doing a culture check. This process involves deciding which social media platforms to use, how to ensure that employees don’t spend the entire work day on social media sites, and how to manage the type of message employees send about the business.
Employee training is the next step. Aspects of employee advocacy that should be covered during training include;
- How the employee’s benefit;
- How the business benefits;
- Why particular social platforms were selected;
- How to stay professional and positive when using social media.
Marketing experts suggest using the training programs to help employees develop their own personal brand, which encourages them to stay involved with the advocacy program.