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One of the terms that gets bandied about during conversations about how to increase sales and brand recognition is influence marketing. The trick to successful influence marketing is working closely with a person or company who inspires trust in your customers. Businesses who enlist the help of popular celebrities for promotional purposes are creating a perfect example of influence marketing.

While many businesses aren’t in a position to enlist the aid of celebrities who have the power to influence an entire market, there are tools available that companies can use for influence marketing.


Businesses who are about to launch a new product, can’t afford to ignore Influenster. The marketing group is compiled of social networking gurus, consumers, and business experts who use attraction marketing as part of an influence marketing campaign. The members of the Influenster team not only create detailed reviews, they also spend a great deal of time researching how the product is able to be used on a daily basis.

Additional methods they use to influence the market includes;

  • Contests/giveaways
  • Interactive social media chats
  • Discounts
  • Vbox campaigns

Influenster | Product Reviews, Q&A, News, and Exclusive Offers

Influenster is your source for honest product reviews. Discover new products, read trending news, watch tutorials, and shop and share your favorite products.


Influitive’s AdvocateHub motivates advocates to share content, reviews, and testimonials across the social web, resulting in more impressions, engagement and traffic for your brand. It’s easier than ever for your customers to switch to one of your competitors. Your best defense against churn? Engaging your customers at every stage of the customer lifecycle.

Influitive – Advocacy and Engagement Software

Get tickets to Advocamp 2017 before they sell out! Register now! Learn to build an advocacy program Start Learning “Without our advocates’ help, we’d be missing half of the content that we currently create.”


Instabrand is a company that specializes in helping other businesses with their influence marketing teams. Instabrand has a team of engaging individuals who with the ability to connect with a client’s target market and then works to create a positive impression of the client’s products. Instabrand’s extensive platform allows small businesses to connect with over a million different people.


InstaBrand is now Open Influence – Experts in data driven influencer marketing. We run influencer campaigns on Instagram, Facebook, Youtube & more


TapInfluence is another program designed to help with marketing. They have an extensive platform and help businesses connect with their target market.

Influencer Marketing Automation | TapInfluence

Influencer marketing technology powered by an opt-in marketplace of content creators, influencers and over eight years of real-life program data.

Sponsored Tweets

Sponsored Tweets are an influence marketing tool that are popular and effective. Detailed algorithms to help companies connect with their perfect customer. The number of potential customers businesses can reach via sponsored tweets numbers in the millions. Best of all, if person likes the company or product, the sponsored tweet is often retweeted and reaches more people.


IZEA is a leading provider of influencer marketing and custom content services. Our platform allows brands/agencies and influencers to collaborate easily.


Klear is a Technology company which invested years in building the data collection and refinement infrastructure that make up the Klear Social Index. It incorporates over a billion social profiles, a decade worth of historical data, and like our data-geeks like to say goes deeper than any social algorithm has gone before.

Klear – Influencer Marketing Platform

Klear is an influencer marketing platform that makes it easy to find influencers, research and measure influencer campaigns.

These tools, as well as some other marketing tactics, will lead to an increase in revenue and be just the thing that launches the business into stardom.