If you’ve decided to put creating your landing pages on hold while you focus on other aspects of marketing your web-based business, you’re making a huge mistake. Landing pages play an important role in helping you connect with new customers and will drive your target market to your website.
When you utilize landing pages best practices, you’ll see an immediate increase in the amount of traffic certain sections of your website receives.
What Are Landing Pages
Don’t confuse landing pages with home pages. The landing page serves as a kind of stepping stone to the actual meat of a particular section of the website. Based on the information a person finds on your landing pages, they will either follow links directing them to other areas of your website or try a different type of search. There are several landing pages best practices you can use to ensure your pages match up with the proper search.
Elements of a Great Landing Page
Keywords/Keyword Phrases: It’s natural to feel like you should cram as many keywords on a landing page as you possibly can, but you need to curb this urge. Google’s Panda program has been designed in such a way that if it finds a high number of keywords on a given page, the entire website will be penalized, keep the keyword density to less than 1.5%. Landing pages best practices include you making a separate page for each keyword, instead of trying to incorporate several onto the same page.
Relevant Content: Landing page best practices include using content that’s concise and relevant. Before posting the page make sure the content is typo-free, accurate, and that it pertains to the keywords used for that particular page.
Simplicity: Visitors will use the page to determine if your website has the information they need. They want to be able to make this determination quickly. Making sure the page is nicely laid out, has clear text, and hasn’t been jammed pack with images gives the impression of organization and professionalism, which encourages visitors to stay.
Links: The purpose of the landing page is to help direct traffic to other areas of your website. It’s up to you to frequently check and make sure those links work properly. A broken link gives visitors a bad impression of your web-based business.
Landing sites tend to be found by individuals who have never visited the website before and have just run a very specific web search. The landing page serves as a place that in addition to finding the information they sought, the visitor will also learn a little bit about your web-based business and should serve as a kind of introduction site.
Don’t lose sight of the fact that the page will be the very first impression an individual who has found it via an internet search has of the web-based business, landing pages best practices ensure that it’s a great first impression.