Business owners who are able to “hack” together a process that leads to steady company growth have mastered something that’s currently referred to as growth hacking. In the past, most businesses believed having a really good product and practicing ethical business practices was all they needed to succeed. Today, business owners know better. In today’s competitive world, both traditional and non-traditional approaches that can be used to reach the company’s target market and keep revenue rolling in. Growth hacking is a form of active marketing.
There are several ways business owners can use growth hacking to help a business grow.Share Content
Business owners already know that having a successful website is an important aspect of being a successful business. What many business owners don’t realize is that they can use their website content as part of a growth hacking scheme. It’s easy. All that needs to be done is to make it possible for the content that appears on the official website to also be linked to social media sites. This allows fans of the content to easily share it with their friends, who also pass it on, and this keeps going until the content has gone viral. Sharing content can be a great form of free advertising.Provide Incentive
Having great content is the first way to make sure it gets passed around social media sites. Another way that business owners can make sure that each page of content they create gets the maximum amount of exposure is providing customers with a little incentive. Things like free store credits, giveaways, and special recognition are a great way to make sure links get passed along.Explore for Piggybacking Options
Businesses rely on symbiotic relationships and those same relationships are a key factor in growth hacking. Thanks to the internet, piggybacking is easily accomplished. All a business owner has to do is look for an established business that also has dealings with a successful company that’s somehow connected to the business, though not in direct competition, and grab on to the coattails. One of the most famous examples of piggybacking is how PayPal used eBay to help the start-up financial company gain loyal customers. Without the connection to eBay, PayPal wouldn’t have become the successful online bank it is today.Seek Endorsements
Business owners should also ask for assistance from highly respected professionals in the industry and ask for an endorsement. Each endorsement makes the start-up business look more credible and increases the odds of customers making a purchase.
References:[PayScale] Growth Hacker Salary < https://www.payscale.com/research/US/Job=Growth_Hacker/Salary >.
[HubSpot] Growth Hacking- Brand Awareness < https://cdn2.hubspot.net/hub/53/file-838933207-pdf >.
[Udemy] The Growth Hacker Interviews < https://www.udemy.com/the-growth-hacker-interviews/ >.
[Smart Insights] Improving marketing using Growth Hacking < https://www.smartinsights.com/managing-digital-marketing/growth-hacking/marketing-growth-hacking/ >.