Email Security Tips that Will Keep Business, and Their Contacts, Safe

Few people think about whether or not their email is secure. They simply send one email after another, sometimes filled with personal information and never dream the information could be hacked by someone with dishonorable intentions. Business owners often do the exact same thing. The amount of information business owners can get from a single 

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Changes in How Mobile Websites are Ranked Coming April 21st!

Businesses that have not yet developed a mobile website are at a serious disadvantage. A large portion o the population, approximately 45%, no longer use computers, preferring to use tablets and smartphones instead. Is a Mobile Website Necessary Business owners already have a lot on their plates, so it’s natural for them to wonder whether 

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3 Great Sources for Help with 2 Factor Authentication

The term 2-factor authentication refers to a type of security were users must provide two separate means of confirming their identity. Traditionally the two forms include a physical identification card as well as a memorized security code. It’s a form of security that’s becoming increasingly common in daily life. It’s also a very important factor 

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Aspects of a Successful Digital Business Strategy

These days businesses can’t afford to ignore how the average consumer turns to the internet whenever they need information about a product, service, or business. Both large and small businesses will benefit from a well thought out digital business strategy. What many business owners don’t understand that a successful digital strategy requires more than a 

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6 Sources That Provide Valuable Assistance with Influence Marketing

One of the terms that gets bandied about during conversations about how to increase sales and brand recognition is influence marketing. The trick to successful influence marketing is working closely with a person or company who inspires trust in your customers. Businesses who enlist the help of popular celebrities for promotional purposes are creating a 

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3 Things to Keep in Mind When Creating a Omni-Channel Marketing Strategy

Omni-Channel marketing strategy is a form of marketing that allows professionals to make it possible for their customers to take advantage of numerous shopping choices. Common choices include; Mobile apps Brick and mortar establishments Catalogs Websites The problem that many business owners encounter when they learn about Omni-Channel marketing is the definition sounds much simpler 

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4 Successful Growth Hacking Techniques

Business owners who are able to “hack” together a process that leads to steady company growth have mastered something that’s currently referred to as growth hacking. In the past, most businesses believed having a really good product and practicing ethical business practices was all they needed to succeed. Today, business owners know better. In today’s 

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A Well Established Buyer Persona Minimizes Advertising While Increasing Revenue

Businesses that have developed a buyer persona have created a fictitious version of what they consider the perfect customer. They use this character to help understand the main traits members of the business’s target market share and how to attract their attention and encourage them to go on a buying spree when they find the 

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