If business owners become confused when they read an article or attend a lecture in which the term gamification in business is used, they shouldn't feel bad. Many well educate business people have the exact same reaction. Over the past year or so, gamification in business is a term that has gotten used quite a bit.
Business owners who are able to "hack" together a process that leads to steady company growth have mastered something that's currently referred to as growth hacking. In the past, most businesses believed having a really good product and practicing ethical business practices was all they needed to succeed. Today, business owners know better.
Businesses that have developed a buyer persona have created a fictitious version of what they consider the perfect customer. They use this character to help understand the main traits members of the business's target market share and how to attract their attention and encourage them to go on a buying spree when they find the business's internet based business.
Advocacy marketing is a very direct and pointed form of marketing that businesses use to hep promote their feelings on a particular matter. More often than not, this form of marketing involves a political issue that has a direct impact on the business.
Individuals who have taken the time to create a personal brand are the ones who generally have no difficulty connecting with future employers or clients. They're the individuals who never seem to worry about whether or not they'll have a job in six months or a year.